Format changes, commitment to excellence remains
This week we begin a new era for The Commercial Record.
As the new publisher, I have decided to convert the formerly paid circulation newspaper to a mostly-free newspaper. In addition, I have decided to change its size from tabloid to broadsheet, which means more news and features for readers to enjoy.
The newspaper has served the area well for many, many years. But just like the growth the Saugatuck-Douglas area is experiencing, it is time for the CR to update too.
The new circulation, which will total 2,500, will include 1,500 free newspapers dropped at 72 businesses in Saugatuck, Douglas, Glenn and Fennville. We will continue to sell yearly subscriptions to those who want delivery to their mailbox.
My goal is to make The Commercial Record one of the premier weekly newspapers in the state. I envision a newspaper that is 16 to 20 full-sized pages weekly, full of compelling news and feature stories that are a must read. I believe the Saugatuck-Douglas community can support a newspaper of this type, and with the excellent staff we have, and the experience I bring to the table, I fully suspect we will be successful.
For full story, pick up a copy of the April 14 Commercial Record or subscribe to the e-edition.