Format changes, commitment to excellence remains

By: 
Mike Wilcox, Publisher
The Commercial Record offers the best of both worlds. We are an award-winning newspaper whose staff generates original local news, feature stories and photography. AND now we offer that news and advertising to a much greater audience—actually than when we were strictly a paid-subscription newspaper.

This week we begin a new era for The Commercial Record.

As the new publisher, I have decided to convert the formerly paid circulation newspaper to a mostly-free newspaper. In addition, I have decided to change its size from tabloid to broadsheet, which means more news and features for readers to enjoy.

The newspaper has served the area well for many, many years. But just like the growth the Saugatuck-Douglas area is experiencing, it is time for the CR to update too.

The new circulation, which will total 2,500, will include 1,500 free newspapers dropped at 72 businesses in Saugatuck, Douglas, Glenn and Fennville. We will continue to sell yearly subscriptions to those who want delivery to their mailbox.

My goal is to make The Commercial Record one of the premier weekly newspapers in the state. I envision a newspaper that is 16 to 20 full-sized pages weekly, full of compelling news and feature stories that are a must read. I believe the Saugatuck-Douglas community can support a newspaper of this type, and with the excellent staff we have, and the experience I bring to the table, I fully suspect we will be successful.

For full story, pick up a copy of the April 14 Commercial Record or subscribe to the e-edition.

Allegan County News
241 Hubbard St.
P.O. Box 189
Allegan, MI 49010
Phone: 269-673-5534
Fax: 269-673-5535

Meet the staff

The Commercial Record
415 Wiley Rd, Suite 105
Douglas, MI 49406

P.O. Box 246
Sauagtuck, MI 49453
Phone: 267-857-2570
Fax: 269-857-4637

The Union Enterprise
P.O. Box 483
Plainwell, MI 49080
269-673-5534

AlleganNews is part of Wilcox Newspapers
Copyright 2020, Wilcox Newspapers
wilcoxnewspapers.com

Comment Here